Category: AI

AI, Analytics, Tools
  • By Petri Mertanen
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Uncovering the current state of AI Analytics: A deep dive from MeasureCamp Helsinki

This article was created from the transcript recorded during the live session in MeasureCamp Helsinki on Saturday, March 23, 2024 – with the help of Chat GPT4.

The recent MeasureCamp Helsinki had couple of insightful sessions of the transformative power of AI in the analytics domain. My presentation there sought to unravel how AI analytics is not just reshaping our approach to data but also fostering a culture of data-driven decision-making across industries. Here’s a detailed exploration of the key themes and insights from the session.

The essence of AI Analytics

AI analytics bridges the vast expanse between data and actionable business insights, serving as the critical link in transforming complex data patterns into informed decisions. The real value of data is unlocked through AI and machine learning technologies, which are indispensable in the last mile of data analytics. This journey from data to decision is fundamental to extracting meaningful value from our data collections.

Navigating the Analytics tools landscape

The analytics tool ecosystem presents a continuum of options, from intensive coding environments to user-friendly no-code platforms:

  • Coding Platforms: The bastion of data scientists, where Python and R are the tools of choice for deep data analysis and model building.
  • Cloud Solutions: Services such as AWS, Google Cloud, and Azure provide the infrastructure for scalable analytics applications.
  • SaaS Analytics Vendors: This category bifurcates into advanced platforms offering a low-code approach for technically inclined users and purely no-code solutions for business users seeking straightforward analytics capabilities.

The imperative of Business questions

Identifying the right business questions is crucial in aligning your analytics strategy with organizational objectives. This process not only guides the selection of relevant data but also influences the choice of tools and methodologies, ensuring that your analytics efforts are directly tied to addressing key business challenges and opportunities.

The revolutionary impact of prompting

Prompting, especially with AI models like GPT-4, has introduced an era of interactive analytics, allowing users to query data in conversational language. This innovation democratizes data analysis but also underscores the importance of verifying AI-generated insights to ensure their reliability and accuracy.

Navigating compliance and security in AI Analytics

In our journey through AI analytics, it’s crucial to navigate the realms of data privacy, GDPR compliance, and security. Ensuring that analytics tools adhere to these regulations not only safeguards data but also fortifies the trust of stakeholders involved:

GDPR Compliance: A Priority

GDPR compliance is paramount for organizations handling European Union data, emphasizing the need for robust data protection measures and transparency. Selecting analytics tools that champion these principles is critical in maintaining legal compliance and fostering trust.

The Imperative of Data Security

Data security is vital at every analytics stage, demanding strong encryption, secure storage, and protection against unauthorized access. This includes scrutinizing the security practices of vendors and cloud providers to ensure they meet your organization’s standards.

Spotlight on couple of no-code AI Analytics tools

avian.io

Avian.io demonstrates the potential of AI analytics through its ease of use in connecting to data sources and engaging in interactive analysis. Its affordability and user-friendliness make it an attractive option for businesses eager to leverage AI analytics.

Avian is an AI-powered data analytics platform that stands out for its ability to integrate with over 20 platforms, allowing users to analyze and chat with their business data using natural language. This makes it possible for teams to connect their data sources, such as Google Analytics and Facebook Ads, and interact with this data in a conversational manner. The platform facilitates the creation and sharing of custom data chatbots with teams and clients, enhancing collaborative analysis and insights generation​​.

Avian distinguishes itself with a focus on privacy and security, operating on secure, SOC/2 approved Open Source Foundation language models hosted on Microsoft Azure. This ensures real-time insights without storing your data, adhering to GDPR, CCPA, and SOC/2 compliance. Their commitment to open source privacy and live queries highlights their dedication to user privacy and data protection​​.

The platform is designed to drastically reduce the time to insights by up to 92%, offering answers in seconds across thousands of metrics and dimensions. Avian supports multi-account queries and data blending, streamlining the analytical process and making it more efficient. This efficiency is coupled with an easy-to-use, no-code interface, enabling users to set up the platform in minutes and start deriving insights almost immediately​​.

For those interested in exploring Avian’s capabilities, the platform offers a 7-day free trial without the need for a credit card, backed by 24/7 customer service. This trial period provides an excellent opportunity for businesses to test the platform’s features and assess its fit for their data analytics needs​​.

While it has fewer connectors, Akkio excels in data cleaning and merging, offering powerful capabilities for data visualization, exploration and modelling, despite its connector limitations.

Akkio is a generative AI platform for analytics and predictive modeling, aimed primarily at digital agencies. Akkio focuses on making advanced AI tools accessible and straightforward for users across various sectors. The platform is designed to empower agencies to generate new revenue, add more client value, and improve productivity by harnessing the power of AI for analytics and predictive modeling​​.

Akkio’s mission is to democratize the use of generative AI in data analysis, making it user-friendly and available to businesses of all sizes. The platform aims to drive efficiencies across all aspects of a business by making the use of AI tools as common and as easy as using any consumer-grade software. With features like chat-based data preparation and analysis, as well as the ability to predict and forecast, Akkio simplifies the process of turning data into actionable insights. The platform supports integration with a variety of data sources and offers tools for data cleaning, predictive modeling, and generating reports​​.

One of the standout features of Akkio is Chat Explore, powered by GPT-4, which allows users to interact with their data through chat, making it easier to combine datasets, create machine learning models, and derive insights quickly and intuitively. This approach not only enhances convenience but also marks a significant shift in how data work is performed, emphasizing speed and ease of use​​.

Domo: Beyond Analytics

Domo offers a holistic analytics solution, enabling data integration, app development, automation, and sophisticated dashboards. Its extensive range of connectors and data science features makes it a formidable tool for comprehensive analytics strategies. Domo is a cloud-based data experience platform designed to facilitate real-time access to business data across an organization with minimal IT involvement.

It integrates various aspects of business intelligence (BI), data analytics, and app creation within a secure and flexible framework, enabling users to connect and analyze data from a multitude of sources. The platform offers a range of capabilities including business apps, self-serve reporting, interactive dashboards, and embedded analytics, making it a powerful tool for organizations seeking to make informed decisions rapidly​​.

One of the standout features of Domo is its approach to BI and analytics, which empowers users to create intuitive custom data views and reports. It includes advanced visualizations, AI & data science integrations, alerts, collaboration tools, data storytelling, and mobile capabilities, ensuring that insights are easily accessible and actionable. The platform’s data foundation provides a robust infrastructure for data integration and governance, featuring capabilities such as cloud data warehouse integration, drag-and-drop ETL tools, and data security measures​​.

Domo’s design prioritizes ease of use and rapid deployment, addressing common challenges faced by organizations with traditional analytics solutions. It’s known for its high rate of adoption, scalability, and performance, even when querying vast amounts of data. Domo also places a strong emphasis on mobile access, treating it as a core component of its user interface from the outset​​.

Conclusion: Ethical and Secure AI Analytics

As AI analytics continues to evolve, we’re tasked with leveraging its potential responsibly, ensuring compliance with data protection regulations and prioritizing data security. By doing so, we uphold the integrity of our analytics outcomes and the trust of our data subjects. I invite you to join the discussion on navigating these challenges and opportunities in AI analytics.

AI, Analytics, Tools

Harnessing the power of AI in Digital Analytics: A deep dive into GPT-4’s capabilities

This article was created from the video and transcript recorded during the live session in MeasureCamp Warsaw on Saturday, October 14, 2023 – with the help of Chat GPT4.

The digital landscape is evolving fast, and as professionals in the field, we must adapt and leverage the latest technologies to stay ahead. One such groundbreaking technology is the GPT-4, an innovative and interesting AI model. At the recent MeasureCamp Warsaw event, I had the privilege of demonstrating its capabilities in the realm of digital analytics. Here’s a comprehensive look into our exploration.

1. The GPT-4 Revolution in Data Analysis

GPT-4, with its advanced language processing capabilities, offers a new frontier in data analysis. By integrating it with plugins like Wolfram or using the Advanced Analytics features, we can run and automate complex calculations, generate insights, and even visualize data in real-time. The potential for instantaneous data interpretation can significantly reduce the time analysts spend on manual calculations and report generation.

2. A Real-World case: Valo Hotel & Work in Helsinki

To showcase GPT-4’s prowess, I presented a unique case of a Valo Hotel & Work in Helsinki. This establishment has the innovative ability to transform its rooms from offices during the day to hotel rooms at night. Using the Google Analytics 4 data from the hotel’s website, we embarked on a journey to interpret user behavior with different devices, channel performance, and revenue streams. With the right kind of prompting Chat GPT-4 can guide how to do the analysis and quickly calculate right kind of KPIs.

3. Visualizing Data with GPT-4

One of GPT-4’s standout features is its ability to generate data visualizations on command. Whether it’s a bar chart comparing revenue by channels or a detailed breakdown by device type, the AI can produce these visual aids in seconds. This capability can reduce a lot of the working time on how we present and interpret data, making insights available faster and more understandable.

4. Comparative Analysis: Paid Search vs. Paid Social

Using our data, we delved into a comparative analysis of two major digital marketing channels: paid search and paid social. GPT-4 effortlessly calculated metrics like cost per acquisition (CPAI and return on ad spend (ROAS), providing a clear picture of each channel’s performance. Such instant analyses can empower businesses to make informed decisions swiftly.

5. The Challenges Ahead

While GPT-4 is undeniably powerful, it’s essential to acknowledge its current limitations. During our demonstration, we encountered instances where the plugin wasn’t able to access data from open Google Sheet and AI produced “hallucinations” or errors in its outputs. As with any tool, human oversight remains crucial. Analysts should double-check AI-generated insights to ensure accuracy and relevance. Still, AI will save lots of time, especially when you are producing written analysis and recommendations.

6. The Future of Digital Analytics with AI

The integration of AI into platforms like Google Analytics 4 or any other web analytics system, could redefine digital analytics. Imagine a future where, instead of sifting through vast datasets, we simply ask our (web) analytics tool for insights, and it delivers comprehensive reports, complete with visualizations and recommendations. The time saved could be redirected towards strategic planning and implementation, amplifying the impact of our efforts.

Conclusion

The fusion of AI and digital analytics holds immense promise. As we witnessed at MeasureCamp Warsaw, tools like GPT-4 are not just theoretical concepts but practical solutions that can transform how we work. While they may not replace human analysts, they undoubtedly complement our skills, making the analytical process more efficient and insightful.

As we continue to navigate this exciting digital era, embracing and integrating such technological advancements will be key to staying ahead of the curve and delivering unparalleled value in our analyses.

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